.png)
Director of Sales & Marketing
Job Summary:
The Director of Sales will partner with the CEO to define commercial strategy, while collaborating with sales and marketing managers to oversee commercial execution. This role is responsible for orchestrating efforts across the broader growth team (sales, marketing, and product management) ensuring alignment, accountability, and clear direction. By taking on key strategic responsibilities, the Director of Sales provides additional bandwidth, allowing sales and marketing leads to focus more fully on revenue generation, market development, and brand awareness. As a member of the Leadership Team, this individual will also contribute to cross-functional alignment, strategic planning, and organizational performance.
Essential Responsibilities:
Commercial Strategy
Develop and implement our commercial strategy across all three brands, ensuring alignment with organizational goals, growth initiatives, and evolving market conditions.
Monitor key performance indicators at the brand and business unit level, identify risks and opportunities, and adjust sales strategies to support short and long term success.
Serve as a strategic advisor to the CEO and leadership team to ensure commercial efforts are aligned with broader company initiatives in Operations, Engineering, and Finance.
Commercial Execution
Collaborate closely with sales and marketing managers to ensure aligned execution across company brands.
Support new product launches, sales campaigns, and go-to-market strategies to drive revenue and market penetration.
Translate high-level goals into actionable plans that meet sales targets and enhance customer engagement.
Coaching & Team Development
Lead, mentor, and support sales and marketing team members with a focus on professional growth, coaching, and long-term development.
Maintain a culture of accountability, continuous learning, and shared success that aligns with company values and growth goals.
Support performance management processes, goal-setting frameworks, and development plans to strengthen leadership capability and team effectiveness.
Organizational Leadership
Participate in planning, budgeting, and strategic decision-making processes.
Represent the sales and marketing perspectives in cross-functional discussions impacting customer experience, capacity planning, and resource allocation.
Build, grow, and nurture a team by effectively communicating the company's core values, processes, and value proposition.
Manage and evaluate performance, ensuring establishment of annual goals and objectives, as appropriate.
Develop employees to evolve as the business grows, provide opportunities commensurate with their potential.
Engage in a thorough process to recruit, interview, hire and onboard new employees when required.
Follow through on appropriate disciplinary actions, in coordination with Human Resources.
Standard Responsibilities:
Update documentation, including electronic systems, with accurate, real-time, appropriate information according to established practices and procedures.
Represent the company in a professional manner with both internal and external customers.
Participate in all appropriate meetings, in-person, on-site, or remote, as defined.
Routinely share feedback, solutions, and ideas, including identification of training needs.
Execute job responsibilities in accordance with established procedures, policies, and practices as trained.
Demonstrate values in work behaviors and actions.
Curiosity: Explore new ideas and consider fresh perspectives in order to challenge the status quo. Drive continuous learning and improvement in everything we do.
Can Do Attitude: Have the confidence and ingenuity to meet the needs of the customer and employees. Foster a culture that understands the value of agility, embraces creativity and innovations, and takes action to face the inevitability of change head on.
Commitment: Understand that our success begins with doing whatever we can to help the people around us succeed and in being fully engaged in the needs of our customers and employees. We honor our obligations to quality, delivery and service without compromising on safety.
Craftsmanship: Exceed expectations. Where passion and technology combine with skill and diligence to produce break-through results and bullet-proof products for the customers, projects and industries we service.
Collaboration: Create dynamic teams, where employees emphasize the higher purpose over self and define success collectively.
Qualifications:
5+ years professional experience in Sales, Marketing, Engineering, or a related field.
4+ years in a sales management role.
Demonstrated experience leading teams in a B2B manufacturing environment, preferably in industrial equipment or engineered products.
Proven ability to develop and execute sales strategies that drive revenue growth, customer retention, and market development.
Exceptional verbal and written communication skills, with the ability to influence, present, and build trust at all levels of an organization.
Strong negotiation skills with a proven track record of closing large opportunities in both long and short sales cycles.
The following skills are essential to the performance of the Director of Sales:
Exceptional leadership skills with the ability to train and develop diverse personalities.
Experience with CRM systems, pipeline forecasting tools, and reporting dashboards.
Strong financial acumen and experience with budgeting, forecasting, and margin analysis.
Knowledge, Skills or Abilities (KSA’s):
Deep knowledge of sales strategies, pipeline management, and new customer acquisition in a B2B manufacturing environment.
Ability to communicate effectively with internal and external customers.
Understanding of manufacturing and how sales integrates with operations and finance.
Ability to work evenings, nights and weekends as necessary
Knowledge of product management, new product development processes.
Ability to provide fair, constructive, and timely feedback.
Understanding of product positioning, pricing strategies, and go-to-market planning.
Ability to analyze and prepare documents, budgets, and forecasts.
Knowledge of advertising platforms, market segmentation, buyer personas.
Skilled in leading and influencing cross-functional teams.
Excellent written and oral communication skills and the ability to communicate with a diverse group of individuals.
Ability to obtain a driver’s license prior to employment
Ability to process and handle confidential information with discretion.
